Digital Product Design
Digital Product Design is an iterative design process aiming to solve a functional problem with a formal solution. Digital Product Design identifies a real problem and offers the best possible solution for the creation of a Minimum Viable Product (MVP).
To explore the problem we use Design Thinking to understand the situation. By using design thinking, we make decisions based on what future customers really want instead of relying only on historical data or making risky bets based on instinct instead of evidence.
By applying Lean UX practices, we embrace Lean-Agile methods and we implement functionality in minimum viable increments. We determine success by measuring results against a benefit hypothesis. By getting immediate feedback we understand if the system will meet the real business objectives, while Lean UX provides a closed-loop system for defining and measuring value.
Our teams use Agile practices of choice, based primarily on Scrum, Kanban, and Extreme Programming (XP). The Product Owner manages the Team Backlog. The Scrum Master facilitates the team toward its delivery objectives and helps build a high-performing and self-managing group.
Teams apply Lean UX feature development and Built-In Quality practices to drive disciplined development and quality. These practices—including collective ownership, pair work, coding standards, test-first, and Continuous Integration—help to keep things Lean by embedding quality and operating efficiency directly into the process.
